Skill· 13y–16y· 3 min

Sustainability Audit — Greenwashing or the Real Thing?

The teen selects a product or company that markets itself as sustainable and critically evaluates the environmental claims. Through structured investigation and discussion, they distinguish genuine sustainability practices from greenwashing — surface-level marketing designed to appear eco-friendly without substantive action. The parent participates as a co-investigator, and both bring their skepticism and reasoning to the table.

Free to do together whenever you like.

What you'll need

No required materials, though a phone or laptop for quick research lookups makes this richer. The teen picks the brand or product — if they need suggestions, consider: a fast-fashion brand with a 'conscious' line, a bottled water company claiming carbon neutrality, a tech company touting recyclability, or a food brand with 'natural' labeling. The key is that the company actively markets sustainability.

How it works

The 3-step guide, with what to look for at each step, is for signed-in parents.

Visual example

Coming soon
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