Skill· 13y–16y· 2 min

Rhetorical Analysis — Decoding Persuasion

The teen analyzes a speech, advertisement, or piece of media for persuasion techniques — identifying how the creator uses language, emotion, structure, and framing to influence the audience. This builds rhetorical awareness and media literacy, essential skills in an age of constant persuasion.

Free to do together whenever you like.

What you'll need

Find a piece of persuasive media — a short speech clip, a TV or online ad, a viral social media post, or an opinion article. 2-3 minutes of content is ideal. Watch/read it together once before starting the analysis. Good options: a famous speech excerpt (MLK, Obama, Reagan), a Super Bowl ad, a political campaign ad, or a well-crafted op-ed.

How it works

The 3-step guide, with what to look for at each step, is for signed-in parents.

Visual example

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